Ryvid emerged with a bold ambition: reimagine the electric motorcycle, not as an evolution of combustion, but as an entirely new platform. Born from aerospace engineering, Ryvid’s product isn’t just a bike—it’s a vehicle designed from first principles, optimized for the way we move today.
Along with Thad Jackson and others at Ryvid our work helped push the mobility focus of the brand. The strategy focused on clarity, velocity, and confidence. Positioning Ryvid as a modern mobility company focused on innovation, modularity, and accessible performance.
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Visual Identity System
The visual system draws from high-performance machinery, efficiency and industrial design. The system is focused on precision-cut, angular, and fast—reflecting the chassis it represents. Typography is utilitarian and mechanical, balanced with rigid systems that scale across frame decals, dashboard UI, packaging, and digital platforms.
Color choices mirror the brand’s physical palette: jet black, steel, electric silver, and signal orange. The result is a brand that feels more like an instrument panel than a marketing wrapper—built to serve, not just to sell.
Design System Principles
Every touchpoint reinforces the product’s design logic: modular, lightweight, engineered for assembly and iteration. The design system operates on a mechanical rhythm—tight gridlines, performance data blocks, exploded diagrams, and UI overlays.
We established strict rules for spacing, alignment, and scale to ensure the identity remained consistent across dynamic applications—from trade show environments to interactive spec builders. The brand can flex between raw and refined but never decorative. It always points back to the machine.
Central to the experience is the Ryvid Configurator—a modular digital tool that mirrors the product’s core philosophy. Users can visualize, customize, and pre-assemble their vehicle with live previews of frame options, battery range, and seating ergonomics.
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We supported development of a minimal e-comm system that integrates directly with production planning—bridging intent with build. The platform emphasizes clarity: no lifestyle fluff, just the data, parts, and decisions that matter to a rider-engineer audience.
