Samba TV operates at the intersection of media, data, and attention. As the platform scaled globally—powering real-time TV viewership analytics across millions of devices—it needed a brand system that could keep pace: one that felt fast, flexible, and data-native.

The brand evolution repositioned Samba as an industry authority in attention-based measurement. Not just a data provider, but a trusted signal layer in the future of TV advertising. The narrative shifted from product features to category leadership—clarifying what Samba makes possible in an ecosystem hungry for clarity.

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Visual Identity System

The visual system brings emotion into data. Inspired by the heart—the universal symbol for our love of TV—we built the identity around pulses, overlaps, and screen-based glow. Color radiates outward like signal waves, while every element references the shared experience of watching together, feeling together, and tuning in with intention.

Typography is modern and modular, built around technical sans-serifs with wide tracking and clear hierarchy. Layouts echo dashboards—clean blocks, floating layers, data slices—giving every design a spatial, analytical feel while remaining highly legible and responsive.

Design System Principles

We developed a modular design system that worked across markets and teams—from product UI and marketing sites to event systems and investor communications. Each component was built with scale in mind: reusable, accessible, and structured around common components.

Visuals favored clarity over motion. Infographics, charts, and platform demos took center stage. Color overlays and transparency were used to layer complexity without noise. The system is not performative—it communicates with purpose, like a dashboard that always works.

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We also created a scalable design system library, enabling in-house teams to launch pages, campaigns, and dashboards without reinventing components. The result: a brand that behaves like its own platform—fast, structured, and always on.