Following the launch of Tailjoy’s packaging and physical product system, the digital experience needed to reflect the same clarity, trust, and product-first logic. This wasn’t about building a lifestyle brand, it was about delivering a clean, clinical interface for pet owners seeking results.
We positioned the site not as an e-comm storefront, but as an accessible veterinary tool. Every screen needed to educate, reassure, and convert with minimal friction—designed more like a product dashboard than a marketing layer. The shift was from DTC charm to evidence-backed care.
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Visual Identity System
The digital identity aligns directly with the packaging—carrying over the color palette, typographic structure, and visual tone into a calm, white-labeled interface. The deep green anchors the primary CTAs, while neutral backgrounds and clean sans-serif type create space for product facts, diagrams, and vet endorsements.
Photography is minimal and close-up, focused on real textures—fur, hands, product, and feed. There are no stock smiles or playful animations. Just the essentials: what it is, what it does, and how to use it effectively.
Design System Principles
We built a flexible UI system on an 8pt grid, designed to scale across mobile and desktop with strict spacing rules and modular content blocks. The system prioritizes accessibility, readability, and decision-making: dosage calculators, before/after charts, and symptom callouts take visual priority over brand fluff.
The quiz, PDPs, and checkout were designed as clinical flows—each guiding users with logic, reassurance, and real product data. The result is a clean interface that builds trust through constraint.
The Platform
The core innovation was the Tailjoy Symptom Quiz—a diagnostic flow that tailors recommendations based on your dog’s behavior and stool quality. Backed by a vet-reviewed logic tree, it translates concern into clarity with immediate, product-matched results.
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We also created a lightweight subscription dashboard, giving users control over deliveries, dosages, and batch-specific insights. It’s not decorative—it’s designed like a medical logbook, helping customers feel supported and informed throughout the treatment journey.
