With the core platform established, the next challenge for Veev was translating its system into a tangible, desirable product—one that homeowners, city officials, and investors could immediately understand. This phase of the work focused on turning Veev’s modular panel technology into a visual language and narrative that made the invisible innovation feel personal, livable, and real.
The shift was from system to story. We repositioned the product line as not just efficient, but human—where engineered walls, smart integrations, and high-performance materials worked in service of better living. The messaging moved from specs to benefits: quieter, cleaner, faster homes designed with intention.
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Visual Identity System
The product identity builds from the architectural core of the master brand but brings warmth, tactility, and clarity to the forefront. Neutral tones—concrete, clay, ash, and linen—are paired with textural renderings and soft lighting to create a more residential tone. Imagery highlights material quality, fit-and-finish, and smart details like flush panels and hidden conduits.
Typography is grounded and utilitarian, serving as a quiet framework for product details. Layouts are modular and systematized—mirroring the way panels are assembled onsite. Each visual decision reflects a deeper logic: this is a product that thinks before it’s built.
Design System Principles
The system centers on communication clarity. Each product module—wall, panel, system integration—was given its own documentation style, icon set, and visual treatment. Assets were built for multiple use cases: marketing, permitting, and technical teams all used the same visual toolkit.
We also developed motion principles to simulate product assembly, airflow, and smart system behavior. This helped bring abstract ideas—like ductless HVAC or embedded sensors—into sharp, intuitive clarity. The system doesn’t just show the product—it demonstrates how it works.
Proprietary Tools / Platforms
Key to the experience was the Veev Panel Explorer, a guided digital interface that allowed users to understand the product stack layer-by-layer. Whether walking through wall composition or exploring embedded tech, the tool broke the system into digestible, visualized parts.
Interactive 3D models, assembly timelines, and sensor maps were integrated across stakeholder platforms—from sales decks to internal factory systems. The result was a shared language that empowered everyone in the build process.
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This work was created in close collaboration with Dennis Dang and his studio Special Projects, whose design collaboration and product storytelling brought depth and clarity to the system.
Products not shared: AR wall x-ray software, Interactive home user manuals, In-wall home control units.
